Credits 100% to the first interaction. Best for understanding top-of-funnel acquisition channels.
Credits 100% to the final interaction before conversion. Good for bottom-of-funnel optimization.
Credits all touchpoints that influenced the deal. Provides complete visibility into the buyer journey without complex weighting.
Distributes credit across touchpoints with custom weighting (e.g., 40% first, 40% last, 20% middle). More complex to implement and maintain.